Is demand-side flexibility crucial for the energy transition? Global Director of Markets – Kraken, Charlotte Johnson
In this episode, Adam is joined by Global Director of Markets at Kraken, Charlotte Johnson. They delve into Kraken’s rapid growth from a software-first platform to a global leader in energy tech, licensing its solutions to utilities globally. Charlotte sheds light on the unique challenges of scaling intermittent renewables, improving grid infrastructure, and managing the complexities of residential and grid-scale assets. Together, they explore the evolving role of demand-side flexibility in accelerating the energy transition.
Charlotte shares insights into Kraken’s push for industry-wide data standardisation and its use of AI to transform customer interactions, optimise fleets and streamline onboarding processes.
The discussion expands on Kraken’s mission to use technology to make the energy transition faster and cheaper, with a focus on integrating consumer devices like EVs, heat pumps and home batteries into managed programs. Charlotte reveals how Kraken’s innovative culture, supported by initiatives like “family dinner” sessions and embedded data science teams, enables the company to adapt quickly to the evolving energy technology landscape. For the tech enthusiasts, the episode dives into Kraken’s use of tools like its “Snap” model for asset optimisation and its approach to mixed-integer linear programming.

Adam and Charlotte explore:
- The role of demand-side flexibility
- Kraken’s mission, growth and new innovations
- Complexities of managing grid-scale and residential assets, and the push for industrywide standardisation
- Kraken’s approach to embedding AI across its operations and the broader challenges and opportunities in energy tech.
The weekly Hypercube podcast sits down with leaders in the energy and utilities sectors to explore how data analytics can help businesses make smarter decisions and accelerate business growth.
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TRANSCRIPT
Hypercube Podcast Transcript
Title: Is demand-side flexibility crucial for the energy transition?
Host: Adam Sroka
Guest: Charlotte Johnson
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